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Soft on skin. Calm in tone. Safe by nature. Worn in childhood, remembered forever.
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Soft on Skin
Crafted from soft, breathable fabrics and certified non-toxic materials — gentle on even the most delicate skin.
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Made in Korea
Crafted in small batches for lasting quality, safety, and designs rarely seen anywhere else in the world.
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Designed to Endure
Comfort that moves with your child — from playtime to nap time — made to be loved, worn, and passed down.
Limited Collection
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[PRE-ORDER] Knit Cardigan (3-Tier)
$89.99 NZDUnit price /Unavailable -
[PRE-ORDER] Glory Knit Sweater (3-Tier)
$89.99 NZDUnit price /Unavailable -
[PRE-ORDER] Punching Knit Vest (3-Tier)
$59.99 NZDUnit price /Unavailable -
[PRE-ORDER] Mellow Knit Bustier (4-Tier)
$49.99 NZDUnit price /Unavailable -
$89.99 NZDUnit price /Unavailable
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$79.99 NZDUnit price /Unavailable
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[PRE-ORDER] Ribbon Denim Bootcut Pants
$69.99 NZDUnit price /Unavailable -
$69.99 NZDUnit price /Unavailable
New Arrivals
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$78.00 NZDUnit price /Unavailable
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$99.00 NZDUnit price /Unavailable
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BEST SELLERS
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$30.00 NZDUnit price /Unavailable
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$69.00 NZDUnit price /Unavailable
The perfect gift
view allLet customers speak for us
from 74 reviewsI love how versatile this dress is. I wore it to the beach over my swimsuit, and it kept me cool. It's perfect for layering with accessories.

I was looking for a sun hat for both me and my child, and these are just perfect. They fit perfectly and offer great protection from the sun!

Such a gorgeous dress for mums! The fabric is soft, and the fit is flattering. I feel elegant but comfortable at the same time.

The Bily summer hats are adorable and fit well. They provide great sun protection and are comfortable enough for all-day wear.

My baby loves wearing her new hat, and it's perfect for our summer outings. We have the ivory one, and it goes with almost every outfit!

This dress is just perfect for warmer days. I wear it over my swimming dress, and it's so easy to transition from the beach to casual wear. Very breathable and chic.

Such a great purchase! The adjustable size fits both of us perfectly. It's a great product for sunny days and keeps the sun off our faces.

The Sherbet dress is vibrant and cute! It fits well and washes easily. My daughter loves twirling in it. A great buy for spring!

I love the Freesia Dress! It's comfortable, beautifully made, and perfect for special occasions. The light fabric makes it breathable for my baby.

I absolutely love this dress! It's perfect for the summer, so lightweight and comfortable. The natural ivory colour is beautiful, and it pairs well with my Bily summer hat.

These hats are perfect for our beach days. The adjustable size ensures both my baby and I get a comfortable fit. I love the beige color!

The Praha dress is absolutely stunning! The fabric feels so soft, and the design is just perfect for fall. My little one gets so many compliments when she wears it.

I bought this dress for my baby's first birthday celebration, and it was perfect! It was so comfortable and elegant, and the matching look with my baby turned out stunning in the photoshoot!

The Kayla dress is a must-have for any wardrobe! The colors are so pretty, and it's incredibly comfortable. I love that it can be worn casually or for a more dressed-up look.

These hats are a great idea! I love that they are adjustable and fit my baby. They look great, and the color is just perfect for the season.

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